Miss Kolka

FRANCE 24 is on the air tomorrow. 6th of december on wwwFrance24.com
from 19:20 (GMT). We are starting off LIVE from Paris, with a big
party at Place de la Concorde - and 24 hours later we will be
broadcasted all around the world by satellite.

Whouah ! exciting




TELL ALL YOUR FRIENDS

FRANCE 24 - the international news channel that brings you "Beyond the news"

Just saw the film Babel a few days ago by Alejandro Gonzalez
Inarritu - known for previous films such as 21 grams and Amores perros.
He is a wonderful filmmaker and has this "special touch", that little
something that makes you think long after you come out of the cinema
about what you've seen. I really liked the different stories that all
have something to say about the society we live in, and actually how it
is not at all working like it should.



Especially I found the vision of the role of the media in modern
society acurate. How the media sometimes distorts reality - not
knowingly perhaps but just in that constant hastyness. With new
technologies and people having less and less time to accord to one
media, since there are so many available, we are in constant
competition - just to get someone to watch (or read, or listen).
Information has to be available right now, at all times, everywhere.
This automatically generates less accurate information getting out,
which often than not has not been verified properly. And it is very
easy to make mistakes - since you have to be the first to inform (CNN's
slogan is "be the first to know" while BBC goes with "the most trusted
name in news"). Sadly, its not enough to have a nice slogan, when most
of these channels operate in the same way, it is hard to believe that
all that is getting trough is the truth, and nothing but the truth.
Without even trying to go into what "truth" really means. There are
often many truths in one story.

 BEYOND THE NEWS

 

Another advert for France 24.. slightly better than the football kid
(which I really didn't like and that's why I haven't put a link here..
don't worry.. you didn't miss anything spectacular).

This one however is.. hmmm.. well intriguing perhaps but I have a hard time understaning the "news" part in it.

Good
thing I didn't go into advertising. I am considering a career move at
some point however - maybe into something that doesnt involve "24 hours
a day" and "news"

any ideas? 

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