les petits suisses n'en finissent plus de nous faire rever, un petit detour sur le site et on est plus sur terre. Difficile de trouver l'image qui se rattache le mieux a ce site, on n'en finit pas de s'emerveiller, tout est beau, tout est furieusement contemporain et image apres image, ils savent imposer leur talent... ben moi, tout ca ca me fait rever, alors pour redescendre un peu sur terre, je me tape une bio en anglais... your turn, enjoy!
** DIY (do it yourself) is a graphic design studio founded in 2001 by Laurence Jaccottet, Philippe Cuendet and Ivan Liechti.
All three have a degree in visual communication from the ECAL (ecole cantonale d'art de Lausanne) where they had the opportunity to participate at many workshops with renowned visiting professors like M/M, Inez van Lamsweerde & Vinoodh Matadin, Cornel Windlin, GTF, Scott Makela, James Goggin and many more.
One of the main objective for //DIY is to create a multidisciplinary platform focused on graphic design. The ambition is to diversify the creativity, and to communicate through various media such as photography, music, styling, fashion, video, etc. Then, the agency is working for all kind of prestigious contractors in different fields such as edition, press, advertisement, multimedia, record industry and fashion.
//DIY also takes in charge art direction. (Swiss trend magazine Partynews n°103-115 / Parisian concept-store's magazine, Le Colette n°4 / Nicolas Pages'novel Septembre, Flamarion 2002 / 242 skateboards)
In 2001, //DIY created its own fashion brand named +41 (phone code for Switzerland). Since then, three collections have been completed and distributed in selected shops around the world. Each new collection offers a larger choice of models and is proposing today complete range from jeans to t-shirts including dress, skirts and accessories. +41 also had the opportunity to create an exclusive work on 17-serigraphed leather jacket or a limited t-shirts edition for Nike. **